By Fabrizio Panico
The old MAR Online pages at zeteo.com will not be accessible for much longer so we have decided to transfer more articles that formed long running series. This posting gathers together the final set of articles written by Fabrizio about an interesting Italian partwork. This coverage started in the printed MAR and was then continued on MAR Online.
Veicoli Pubblicitari D’Epoca
#77 OM Leoncino ‘SAIMA’ 1953
The OM Leoncino has been seen before in this range. Here it is finished as a small truck with canvas tilt in the colours of SAIMA which was an Italian haulage company which is still in business today as part of the Danish DSV group transport and logistics group. The model has been well made with good printed detail.
#78 Fiat 600 Multipla ‘PREP’ 1956
There is nothing commercial about the Multipla, other than the company logo printed on the doors. In the 1950s when travelling salesman carried samples and small deliveries and had to travel from shop to shop small vehicles like this must have been common. This Multipla casting has been seen in many partworks but is nicely presented here in a two tone paint finish with good printing. ‘PREP’ is a skin cream product.
#79 Lancia Ardea Van ‘Sobrero Est’ 1948
Another casting already seen in this range, and as a Skyline model too. This small delivery van makes a nice model finished in the two tone grey livery of ‘Sobrero Est’. The simple logo and slogan are well printed. Sobrero Est was a maker of stockings and shirts.
#80 Fiat Ducato ‘Carrera’ 1986
‘Carerra’ are an Italian clothing company famous for their denim products including jeans. They are still in business today and pride themselves on the Italian design and flair their products enjoy, albiet that many of them are probably made in China these days.
The 1986 Ducato was a joint production with PSA of France and this casting has been seen before in this range. It is neatly presented here with the comparatively simple livery.
#81 Ford Transit van 1975 ‘Brembo’
Brembo are a well known Italian manufacturer of brake components. The name can be seen on red brake callipers on many vehicles but notably on all things Italian from Ducati to Ferrari. The livery itself is rather plain, though the logo typeface is well printed and very characteristically 1970s. The long wheelbase Ford Transit Mark I is well modelled and has been seen in many ranges already.
#82 Lancia Jolly van 1963 “BTicino”
Another model based on the Lancia van that has already been seen in this series several times as well as in the Starline range in Campari and Lancia liveries. BTicino was a firm producing electrical equipment and it seems that still exists today as part of a larger group. The Jolly is a nice model and the livery shows the simple and stylish lettering that the Italians were noted for in the 1960s.
#83 Fiat 615 1953 Consorzio Val di Non
The Fiat 615 casting appears again. This time in the livery of a well known Italian consortium of apple growers Consorzio Val di Non. Another company which is still in existence and in the view of the author producers of rather good apples. This model is recycling of #37 Nupral. In this case the livery has changed and the fruit in the boxes has been painted in yellow and not orange but everything else has remained the same.
#84 Fiat 850T 1965 ‘Messaggerie Italiane’
A rather gloomy model painted a dark colour and with a staid livery. Messaggerie Italiane are distributor of books, magazines and newspapers and are still in business today. It is an apt choice of livery since they are the distributor of the partwork!
#85 Fiat 242 1978 ‘Carniti’
Carniti were makers of marine engines. The company was founded by Arturo Carniti and the company won many competitions in Europe against Mercury. The firm no longer exists but the engines still power many restored classic boats. The Fiat 242 has appeared several times before in this series and here it is in a typical 1970’s livery with a simple and strong graphic style which could be easily seen from a distance.
#86 1949 Lancia Ardea 800 pickup 1949 ‘La Versa’
This is the second time that the Ardea pickup has featured in the collection. It was originally seen as #29 (Parmigiano Reggiano). The load has also been seen already in #35 Fiat 1100 pickup Olio Carli.
La Versa was founded in 1905 and the 750 shareholders collectively own 1300 hectares of vineyards in the Valle Versa and Oltrepò Pavese. The Versa Winery produces wines (Red and White), sparkling wines (Champagne or Classic Method and Martinotti Method) and spirits using only grapes of the Valle Versa and Oltrepò Pavese.
#87 Fiat 238 van 1969 ‘Mental’
This is a colourful livery illustrating liquorice products made by the Fassi company. Mental products are still available today in similar tins and are small intesively flavoured items similar to the “nips” that the Managing Editor remembers from his youth.
#88 OM Leoncino covered wagon 1957 ‘Scuderia Centro Sud’
Scuderia Centro Sud was a famous private racing team and race driving school. It was founded by Guglielmo “Mimmo” Dei and entered Formula One and Sports Car events between 1956 and 1965.
They entered a total of 49 World Championship rounds, with cars such as the Maserati 250CF and Maserati powered Coopers. In the 1960s they even ran a BRM P57.
The model shows this period livery to good effect.
#89 Fiat 600 M 1962 ‘Santa Clara’
Santa Clara bottled mineral water comes from Ligurian region of Italy and is still available today. The livery is on a Coriasco bodied Fiat 600 van which has been used before in this range. This mineral water has a high mineral content and is exported as well as being consummed in Italy.
The ‘Santa Clara’ mineral livery is an attractive one and looks good on this casting.
#90 Fiat 1100 T van 1965 “Domenichelli”
Domenichelli were an Italian parcel delivery service similar to UPS or DHL. They were active from the 1920s to the 1990s. The 1100 van is not a delivery van, it is a technical support vehicle for the trucks of the Domenichelli fleet.
#91 OM Leoncino “Spumador” 1957
Spumador are an Italian soft drinks firm producing a range of fizzy drinks like CocaCola or Fanta. They were founded in 1888 and are still in business today. The model itself is not very impressive, but nice all the same.
#92 Fiat 1100 ELR pick up 1951 “Galup”
Another firm still in business today producing Panettone, an Italian specialist fruit laden enriched bread which is a popular Christmas treat. This model is of a covered pick up, whilst all the previous 1100 ELR pickups were open. A rather ordinary model.
#93 Volkswagen Transporter Type 2 Van 1976 “Frigerio Gomme”
A Volkswagen Van is a surprise and this is the first use of this casting in this series. It is perhaps related to the Volkswagen bus casting used for #53 in this series.
Frigerio Gomme is a Milanese tyre dealer with 11 branches in the Milan area. They are celebrating their 90th anniversary this year.
#94 Fiat 500 Van 1946 “Modiano”
Yet another use of the post war Fiat 500 Van in this series.
Modiano are an Italian specialist producer of playing cards from Trieste. Their cards are used at Casinos and even at the 2015 World Poker Championship. The cards are now made of plastic and a huge range of sets are made for all sorts of card games. Back in 1946 the cards delivered would have been old-fashioned like the Fiat and printed on laminated card.
#95 FIAT 1100 ELR Pickup 1952 “Latteria Soresinese”
Latteria Sorinese is an Italian producer of dairy products, in particular butters and cheeses. It was founded in 1900 and is still in business today as a co-operative with four factories drawing on local milk producers. The model has a neat load of milk churns and the company livery is printed to a good standard.
#96 Renault Estafette Van 1977 “Lana Gatto”
Lano Gatto is a brand of knitting wools and yarns which is part of the Tollegno 1900 group headquartered in Rome. The Estafette van appears to be the Ixo casting used across many part work series and it is neatly painted here with the roof in white contrasting with the dark blue bodywork. The livery is neatly printed with the trade mark label featured on the sides. Gatto is Italian for cat and the cat is neatly featured on the label.
#97 FIAT 1100 ELR Pickup with Cover 1952 “Autotraslochi Salvatori”
This removals company was founded in Rome in 1941 and is still actively trading today as family firm. They move everything from general household items to musical instruments. The pickup truck with a tilt looks more like a support vehicle than one that would have carried out many moves itself. The model has the simple livery well printed on the cab and canvas tilt and the pickup body is painted brown perhaps to suggest a wooden pick up bed.
#98 OM Leoncino frigovan (Cooled Van) 1966 – “CoPeGo”
CoPeGo is still in business today. Founded in the 1930’s by the fishermen of Goro in the Emilia-Romagna region of Italy north east of Bologna to manage a fish market. It has extended to become a fisherman’s cooperative and in collaboration with the University of Ferrara developed farming of mussels and clams. Copego currently has over 581 members and markets its products in Italy, Spain, France and Germany.
The model has the CoPeGo logo neatly printed on each side and business details printed to the cab door. Mirrors and lights are all separate parts and the raised grille area is neatly finished. Whilst simple this is a nice model reflecting a time when livery on a vehicle was often kept simple to save money.
#99 Alfa Romeo Saview F20n 1979 – “Florpagno”
Florpagno is alive and well today. Created in 1968 the companies nurseries were initially based in Ruvo di Puglia specialising in tropical plants. The company has grown and now produces over 2 million plants a year.
The model has the producers details printed on the side. This is one of the simpler liveries in the series which probably reflects the fact that products were sold to others to retail to the public and the products were not “branded” in the way that food or hardware would be.
#100 Fiat 500C van 1950 – “Fago”
The final vehicle in the series returns to the much used Fiat 500C casting. Fago were a maker of a “coffee substitute” drink and are no longer trading. Their livery has a definite period character with the white roundels and multi-colour printing.
The model is neatly produced and has separate mirrors and deflectors. A nice model to end the series.
Editor – This partwork has run to 100 parts which is quite a lot of models! A good partwork where even when the same casting was used multiple times they were in quite different liveries often with different loads or fittings. The Editor would like to thank Fabrizio for his contributions and to invite anyone collecting a part work to write about it as he has.