Talking to Sergio Goldvarg

By Maz Woolley “talking to” Sergio Goldvarg


Whilst compiling the posting on the revival of the Goldvarg Collection Sergio was kind enough to answer some questions from the editor. The answers were interesting so the conversation has been set out in question and answer format below.

It is some time since the last model in the previous white metal Goldvarg Range, what has encouraged you to return to selling models after all you have many other businesses to run?

It’s very simple, you never forget your first love.

The new models are made in resin in China is there any reason why you did not have them made in white metal?

The industry is going in that direction and doing white metal now would be more expensive for the same amount of detail.

Some Americans appear to be disappointed that the models will be made in China – Why did you choose to have them made in China?

Well, I did not get any comment of that kind from my fellow American collectors, and I know a lot of them . What matters is the exact proportions and attention to detail, not the country of origin.
During the 1980’s and 1990’s I had my own premises in Buenos Aires, Argentina, which is not a country with a tradition of model making in 1:43 scale, but every single Goldvarg that I manufactured, was sold out nearly two years in advance of the production date.

What decides your choice of models for the US range?

It is the same motivation that moved me to start my factory in Buenos Aires: Just for me to make the models that I always wanted to have but were never manufactured, or were not in the quality and accuracy I wanted. That was the beginning  of Goldvarg Collection at that time and is what moves me to go back to producing models again.

Can you give any hints on the future model program beyond the future release items on the web site? Do you have any target for the number of models you may produce a year?

At this time I am in the process of getting the approvals and licenses from the three greats: Ford, GM and Chrysler for the future program. As soon as I am able, I will let you know.

The advance pictures of your models suggest that you use less photoetching than other firms like Neo and Matrix. Is that the case? And is there any reason for this?

You may get that impression from the production pictures but I will also use photo-etching. I want to make the model as close as possible to the actual car so if there is a very small part that we want to add to the body of the car, if it has volume, no matter the small the piece is, it can’t be with photo etching as is not going to look like the real thing. Remember that I am an architect and volume is one of the most important issues in making a scale model car look right.

Your non-US models are very different. What is the rationale for your choices of prototypes that sold in very small numbers?

Yes, that’s true, there are many choices that are very different. But I think that I did the same with the Goldvarg Collection models in the past. The real Kaiser Henry J was not a big seller yet I had all the production sold one year ahead of the production time. I also made the 1950 Packard Woodie with real mahogany wood on the sides and rear which sold well despite the small number of original cars. It seems that I was not so wrong after all Brooklin did them both some years later.

You have a huge collection?

Yes, I’ve been collecting all my life and still do. Model cars have been a passion since I was four years old and my mother bought me the Matchbox #9, the Merryweather Marquis Fire Engine, which I still have with its original box and in mint condition.

Our thanks at MAR Online to Sergio for sparing his time to answer our questions. For those of you who would like to learn more about Sergio and his interesting life with models  there is a lot more information on his website.

It is good to have the Goldvarg Collection back and I am sure that Sergio’s excitement for what he is doing will show through in the first models as they arrive in the US shortly.

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