By Fabrizio Panico
All text and photographs by, and copyright of, the Author unless otherwise stated.
Whilst browsing the January posts on MAR Online I re-read the one about the 1:64 True-Scale models, and I realised that up to now I never posted anything about a huge part of my promotional models collection : the smallest ones and easiest to store, the c.1:64 scale models from Norev.
These are so easy to store that I have already more than nine hundred in my collection. About twenty years ago the main French car manufacturers started to have small promo models made for them by Norev : Renault, then Peugeot and Citroen and now DS are reproducing their whole range. There are also regular updates for the usual half-life facelifts. The models are produced in various original colours and with accurate details.
These models released later among the regular ‘public’ issues, usually with fewer printed details. They are usually called ‘three inch’ models or fit to the box, but with a few exceptions 1:64 scale is generally used. In contrast the early ones were often 1:55 or 1:57 scale. All of them are diecast in metal, the first ones with a metal baseplate, nowadays with a plastic one. While the ‘public’ models can be found in many toy shops, the promotional ones are usually sold by the firms car dealers in their service departments, and more recently on the internet in the manufacturers own ‘on-line shops’,
Price of these models seldom exceeds five Euros. Alongside the ‘dealer promotionals’ and ‘public’ releases there is a third category: promotional models produced for industrial companies (and also football teams) for their own use. Firms like Darty, Vanden Borre, and La Poste have commissioned these as well as various charities who use them for fund raising.
This provides scope for a very large collection and they are not limited to French Car Makers as many other car manufacturers have requested promotional models for their own use : Opel, Lancia, Volkswagen, Mercedes-Benz, Fiat, Mini, for example.
A really comprehensive and useful web site is the one regularly maintained by Mike Branderhorst, also known as MjrttNrv, from the Netherlands (http://www.mjrttnrv.nl/ ). Here you can see many pictures and details about small Norev and Majorette models.
Photo 1 shows some recent issues by Citroen : C5 Aircross 2018, Berlingo Combi 2018, Berlingo Van 2018, 2 CV6 1975 and the famous Traction.
Photo 2 shows some of the the different colours available for the models in photo 1
Photo 3 shows a Mercedes M-Class, an AMG-Mercedes C-Class DTM 2006, and a Renault Electric Kangoo commisioned by La Poste with an opening side door
Photo 4 shows a Ligier Quadeo for La Poste, a Peugeot Partner Van by Vanden Borre for charity, and an Opel Corsa;
Photo 5 shows an early Renault Kangoo and a Renault Twizy by the FCRA (Fédération Francaise de Clubs Renault & Alpine);
Photo 6 shows a selection of Peugeot 107 and 1007 models with their dedicated promotional boxes.
Happy collecting !
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