Category Archives: 1:100

The History of Roly Toys, Part III

By Miguel Stefanelli and Sergio Luis dos Santos

All text and images are copyright of Miguel Stefanelli, except where noted.

As a follow-up to  Part II, we now discuss model numbers 8 to 11. Roly Toys did not produce a catalogue showing these newer models; their one previous catalogue only showed models 1 to 7.

Roly Toys Nº 8 – Centurion Mk III tank

The approximate scale for this model is 1:112. It´s a mystery why Roly Toys introduced this model into its line.  Further analysis suggests that the model is a mix based on two well know Centurions. The body looks like a Dinky Nº 651, but the chassis shows its connection with Matchbox´s Mk III version, available in Major Pack M3: Transporter and Centurion Mk III Tank.

Most common colors for this model are a light sand or an olive green, but like other Roly Toys models, there are always questions and surprises. Years ago on the former Die Cast Cult Virtual Magazine, a collector posted a few images of his camouflaged Centurion in light and medium brown. Another one was offered on a Brazilian auction site in a camouflage with two shades of green. Unfortunately, there are no other details or better images to check their originality.

At least two versions of the rubber tracks are know: a “solid” one in black and a  gray version with perforated tracks.  Four small plastic rollers keep the tracks on place.

Roly Toys Nº 9 –Volkswagen Karmann-Ghia Convertible – flat chassis

Brazil was the only country to produce the VW Karmann Ghia outside Germany, so it caused a sensation when it was released.

Roly Toys introduced some improvements compared to their older models in this one:  integrated wipers, a rear view mirror in the windshield, and a more detailed interior with pedals, shifter and hand brake. Inside the chassis there is a small “step” where a plastic piece is sandwiched in, providing a suspension effect.  The flat chassis has a corrugated finish, which we call a “granulated chassis”.

The windshield is very fragile, so finding a perfect one takes a lot of luck!

Roly Toys Nº 10 – Interlagos – flat chassis

Roly Toys introduced a newer Willys Interlagos with some changes from the previous Nº 1 version. The same upgrades as described above on the Karmann Ghia are found, with the granulated chassis. Another interesting detail is the removal of the ‘Berlineta’ name. This version is very rare.

Roly Toys Nº 11 – Scania-Vabis L76 Dump Truck

Roly Toys also introduced a new Scania-Vabis Dump truck into its lineup, very similar to the previous Nº 4 model. The chassis is now closed and shows a few more details like engine, gear box and prop shaft among other items. The support tab design under the dump changed from a rectangular one to a single pin that locks into a small hole or cradle in the chassis. This design change makes the dump more steady when closed.

They also changed the colors. Earlier Nº 4 models had two different cabin and dump colors, with a black chassis, but this new version is only know in a single color livery, nicknamed the “Monochrome Scania”.  None of the trucks from the Roly Toys line had glazing or interior.

Differences between Scania-Vabis Nº 4 and Nº 11 are shown below.

Scania-Vabis nr 4 chassis
Scania-Vabis nr 11 chassis

The Bólidos Roly Toys

In 1968, a small revolution hit the toy market: Hotwheels released its first series of models with “fast rolling” wheels. A new sensation with fast moving cars in shiny, metallic colors and chrome details, plus tracks to play with!

Hotwheels 1968: https://hotwheels.mattel.com/explore/HW_50th/en/history

Their success was soon followed by other manufacturers like Johnny Lightning and Matchbox that released their “Superfast” version.

Johnny Lightning 1969: http://johnnylightning.com/about-us/

Matchbox Superfast 1969: http://bestride.com/news/entertainment/your-first-car-the-history-of-matchbox-toys

Roly Toys a short time later entered this new era with two models.  The following documentation shows that Roly Toys applied for a registration of the name “Rodas Quentes” (which means Hot Wheels in Portuguese) in December 1969, but in January 1970, they applied for the name Bólidos. In the end, they chose the Bólidos name, which in Portuguese means meteor or fast car, hence ‘superfast”!

                   

Roly Toys Nº 9 –VW Karmann-Ghia Convertible – Bólidos chassis

Using the same body from the regular Nº 9, Roly introduced their new chassis, axles and wheels. A new plastic insert was secured with bolts in the chassis to provide a suspension effect. Like other brands, metallic colors were introduced, sometimes even on the regular models.

This metallic red is another great find with the windsheld intact!

Roly Toys Nº 10 – Willys Interlagos – Bólidos chassis

Again, Roly Toys used the previous body and numbering with the new Bólidos chassis. Roly Toys never produced the plastic tracks to race on, but these models could run on the Hotwheels or Matchbox tracks.

The image below shows the difference between the flat chassis from the Nº 1 version and the new Nº10 Bólidos version. The new plastic part holds both axles and provides the suspension effect.

Photo credit: Automodelli – Projeto Fênix

Part IV will bring more info on these models as well as more Roly Toy curiosities about these small jewels manufactured in Rio de Janeiro from 1964 to 1970.


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Coca-Cola Miniature Delivery Cars promotion

By Jerry J. Broz

All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama.

These Miniature Delivery Cars were introduced by Japan Coca-Cola Promotion in July 2016. They were available as a free promotional item with purchase of a bottle of Coke or Diet Coke at local convenience stores and lasted until all these promo cars were gone, usually within one or two weeks.

The promotional toy cars were, and still are, common within the  Japanese beverage. The promotional campaigns start suddenly and are gone from the stores in a couple of weeks. One of the past Coca-Cola promo items was four delivery cars with a strap for mobile phones. In recent years there were some more promo items with Coca-Cola logo. One of them was a set of 6 types of pull-back model cars with removable key rings. In 2006 at their 120 anniversary, the Coca-Cola Japan company introduced 24 types of key rings with assorted objects, six of them were models of Coca Cola Delivery Cars.

The Japanese promo cars in small scales, as well as die-cast or plastic model cars in larger scales, are rare finds for collectors outside of Japan.

These miniature cars in Coca-Cola livery, as well as other promotional cars are not available on the open model car market in Japan, the USA, or rest of the world. They are extremely rare to find, especially in a complete sets, even on the eBay or at the swap meets.

The title of the promotion was “Coca-Cola Delivery Miniature Car Collection” and consisted of 12 small, interesting model cars, vans, and trucks, from the year 1913 to the year 2003. The models are made in China to no particular scales, but with a more details than one would expected in the models of this size.

 

(See a few of them in comparison with the size of the US Quarter coin.)

All models, including the wheels and tires, are made from ABS resin with exceptional details.  Each car has clear windows, simulated, simplified interiors, and some of the models have a rows of the simulated Coca-Cola bottles. The very fine, clean and sharp tampo prints and thin stickers of the Coca-Cola corporate, promotional logos and slogans are superior to most of larger die-cast or plastic model cars.

The model cars were: 1913 Ford Model T, 1920 Ford Model AA Truck, 1930 Ford Model A Sedan Delivery.

Second Picture: 1938 Dodge Airflow Refrigerated Van, 1940 Ford Sedan Delivery Commercial Car, 1956 Ford F-100 Pickup.

Third Picture: 1958 Nissan Coball, 1962 Daihatsu Midget, 1965 Dodge A-100.

Fourth Picture: 1990 Ford Econoline Van, 1996,
Mitsubishi Fuso Super Great, and 2003 Dodge Ram Quad Cab.

Twelve models of assorted delivery cars, vans, trucks in Coca-Cola liveries, were inserted into clear blisters (built to conform to the shape of each individual model) to be clearly seen when on display.

 

By folded tabs, the blisters were then attached to the front of the cards (identical for all 12 models). The card itself was then folded such that the ends formed a ring by which the card was attached to the neck of the Coke bottle to boost the promotional value of Coca-Cola Drinks.

 

 

The blister card effectively communicated the name of the promotion and the product’s use and features, while attracting the consumer with a visible model car, blue sky with white clouds background and colourful graphics.

Centered on top of the front side of the blister card is a line “It’s Summer! Be Refreshed!” with on each side of which is “Enjoy Coca-Cola” logo and the “Coke Please!“. line. Under this is the name of the promotion: “Coca-Cola Delivery Miniature Car Collection” with a yellow starburst listing “12 TYPES“. At the bottom of the blister card is line in English “Delivery miniature car collection” printed white on black back ground.

On the top of the back side of the card, in the red box, is a warning: “Caution < to parents> please be sure to read“. This is followed by 10 suggestions on how to safely handle the product. Additional information, (black on the blue background), lists the material from which the model is made. The bottom of the back side of the card, in the white box, lists how to reach the Coca-Cola Promotion Office and the days and hours of business, following by the statement that this product was produced under license from featured car manufacturer and Coca-Cola. The line at the bottom of the card says “For Age Over 6” followed by MADE IN CHINA and in a very small box “Not For Sale“.

Folded and included into the card is a small catalog sheet. The front side (beside the “It’s Summer! Be Refreshed!” “Delivery miniature car collection” and “Coca-Cola Delivery Miniature Car Collection” with a yellow starburst listing “12 TYPES“) the catalogue sheet lists all 12 cars in collection with year and marque description. On the left side of the front page is a detailed description and picture of the featured car.

In the sheet shown, it’s the “1958 Nissan Coball” and under the picture of the truck is brief description of the role the Nissan Coball played in Coca-Cola delivery cars: “Coball is the first domestic Coca-Cola delivery truck that played an active role when sales dramatically increased“.The initial colour of the car was Yellow, but since 1964 it has changed to the Coca-Cola’s Red. The miniature car can be displayed in a diorama setting by placing the catalogue sheet’s back side photo behind the car. The last line says ” This product is made under license by Nissan Motor“.


We welcome your comments and questions.   Please go to our Model Auto Review Facebook page,  or email us at maronlineeditor at gmail.com.

 

The History of Roly Toys, Part II

By Miguel Stefanelli and Sergio Luis dos Santos

In Part I, we gave a little history of the company, the people,  and the toys.  Now we concentrate on the Roly Toys Catalog.  [All photos are copyright of Miguel Stefanelli.]

The Catalog

The only known catalog of the Roly Toys showed photos and the numbers for miniatures 1 to 7.

Just remembering which miniatures refer to which numbers:

Nº 1 – Willys Interlagos (in street and racing car versions).

Nº 2 – DKW Vemaguet (in street car versions, in Departamento Nacional de Estradas de Rodagem – DNER (National Department of Roads), and in Unit AP-18 Fire Brigade.

Nº 3 – VW Kombi (street car version, Medical Assistance, and Unit AP-18 Firemen’s vehicle ).

Nº 4 – Scania-Vabis L76 – Tipper truck, with working dumper mechanism.

Nº 5 – VW ‘sedan’ – Volkswagen made the Beetle, nicknamed the Fusca, in Brazil in 1200, 1300, 1500 and 1600 models! The Roly Toys came in two versions:  opening or fixed doors.

Nº 6 – Jeep Willys – Multi-purpose utility vehicle.

Nº 7 – Mercedes-Benz LP 321 – Tank truck, in the colours of Esso, Shell and Texaco fuel distributors.

Later on, they launched miniatures Nr. 8 to 11, but they were not recorded in any catalogs.

It should be noted that the miniatures of Nr. 1 to Nr. 6 were sold in cardboard boxes. Miniatures from Nr. 7 to Nr. 11 were sold in plastic boxes, with a base and lid.

The details of the miniatures, more pictures and the boxes will be the subject of Part III! See you later!


We welcome your comments and questions.   Please go to our Model Auto Review Facebook page or email the Editors at maronlineeditor at gmail.com.

The History of Roly Toys, Part I

By Miguel Stefanelli and Sergio Luis dos Santos

About the Company

ROLY TOYS INDÚSTRIA E COMÉRCIO DE BRINQUEDOS LTDA was established in 1964 in the city of Rio de Janeiro, with the purpose of producing miniatures vehicles in metal, using the metal alloy Zamac, an acronym for the chemical elements that constitute it: zinc (its major component at about 95% of the alloy), aluminum, magnesium and copper. The strength and durability of the Zamac alloy would be reflected in the words printed on their small cardboard boxes: “Practically unbreakable”. [All photos are copyright of Miguel Stefanelli.]

Its founder was Mr. Maurício Nhuch, an entrepreneur who, seeing the success, acceptance and explosion of Matchbox miniatures, decided to create his own company.  His priority was the production of miniature vehicles manufactured in Brazil.

In his endeavor he had the valuable support of Mr. David Kupperman, a chemical engineer who had responsibility for all the technical parts of the company, and who had an important role in the development of the designs of the molds and the specification of the paint to be applied in the miniatures.  Another prominent company official was Mr Kurt Adolf Hamberger, who was responsible for the polishing and finishing of the cast parts. In this division of labor, Mauricio led the company’s management, as well as the commercial dividion (Soares, Tumminelli and Santos, 2002).

Products Manufactured

The company produced its own miniatures, because of the people mentioned above, during a very short period: from 1964 to the beginning of 1970.  Roly Toys  produced only eleven miniature models, which received numbers stamped on the chassis from Nr. 1 to Nr. 11.

According to the Roly Toys Catalog of the time, the following miniatures were identified:

Nr. 1 – Willys Interlagos, in the versions of car of walking and the reproduction of the model of a race car of Interlagos Nr. 22 of Team Willys of Racing, where, Emerson Fittipaldi (“Emmo”), had started his brilliant career of racing pilot.

Nr. 2 – DKW Vemaguet, in versions for street, fire, and DNER (National Highway Department).

Nr. 3 – VW Kombi, in street, fire and ambulance versions.

Nr. 4 – Scania-Vabis, reproduction of the L-76 tipper truck.

Nr 5 – VW Sedan, reproduction of the Volkswagen 1200.

Nr. 6 – Willys Jeep.

Nr. 7 – Mercedes-Benz, reproduction of the LP-321 tank truck, with the colors of the gasoline companies: ESSO, SHELL and TEXACO.

At that time the catalog mentioned that the Mercedes-Benz was still in preparation, but it was indeed manufactured.

Subsequently, other products were manufactured by Roly Toys, the following models are known:

No. 8 – Centurion tank.

No. 9 – VW Karmann-Ghia, in the convertible version.

Nº 9 – VW Karmann-Ghia, convertible model, of the series called “Bólidos”.

Nº 10 – Willys Interlagos.

Nº 10 – Willys Interlagos, of the series “Bólidos”.

Nº 11 – Scania-Vabis, reproduction of model L-76, tipper truck, with some light modifications from the model nr. 4.

There is no knowledge of any other Roly Toys Catalog, which might have included a more complete list of the actual vehicles produced.

We intend to return again with more information about these Brazilian “pearls”, bringing to you details about measurements and scales.  At this moment, it is important to say that the scale of the cars is about 1:64. The trucks’ scale is 1:100.

In the next part, we’ll show you more details about chassis, scales and a lot of new photos.  Bye!


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Coca-Cola VW New Beetle Pull-Back Promo Cars

By Jerry J. Broz

 All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama

Back in 2005, the Japan Coca Cola Company used this mini
VW New Beetle Mini Pull-Back Car for a Coca-Cola drinks
promotion. For a limited time, many of these miniature model
cars were produced as give-away-items with the purchase
of a bottle of Coca-Cola drink from a local convenience stores.
The promotion was over once all of the give-away miniature New
Beetles were gone from the stores. The manufacturer of these
models is unknown, but they were made in China under an
agreement with VW Japan, exclusively for Japan’s Coca-Cola
Company promotion.

These miniatures were not available on any open model car market
in Japan, the USA, or rest of the World, therefore they are extremely
rar, especially a complete sets. Individual cars can be occasionally
found on Ebay, swap meets, or model car magazine advertisements.
The title of the promotion was “Go! Go! New Beetle Pull-Back Car
The promotion consisted of 12 hardtop and convertible VW New
Beetle models made in very small, 1:100 scale, only 1-1/2 inch long.

(See the comparison with the size of the US Quarter coin).

Instead of being highly detailed, these models were presented in
basic form, but extremely well interpreting and capturing the
visual character of VW New Beetle. These were “very cute” little
model cars, to say the least.

The models were moulded in ten colours: 1. Red A,   2. Red B,
3. Yellow A,  4. Yellow B,  5. Pink,  6. Beige,  7. Green,  8. Aqua
Blue,  9. White,  10. White + Blue,   11. Black,  12. Gunmetal Blue.

The colour of the car (written in Japanese) along with the serial number (1 to 12) was printed on the bottom of each car chassis. All models had blackout windows and windshields. The convertible models had simulated, simplified four seat interiors with a right-hand steering wheel. (Contrary to US, Japan allows both, right-hand and left-hand drive on roads). One of the convertible models carried a Coca-Cola cooler, the other, a Coca-Cola surf-board. The hardtop models did not have detailed interiors.

Chassis Printed: “Car #9 – White”
Chassis Embossed: “Enjoy Coca-Cola”

The very fine, clean and sharp tampo prints of the Coca-Cola
promotional logos and slogans, along with the VW logos, racing
stripes and numbers were very delicately done. The VW logo is
only 1/16 of inch in diameter and yet both V and W of the logo are
clearly readable. Realise that these models are only 1:100 scale!

Tampo Print “Enjoy Coca-Cola”, and VW logo – 1/16″ in Diameter.

For the added play value, the models were powered by “Pull-Back
motor. (Pulling the car backward winds up an internal spring, when
released, the car is propelled forward.)

Twelve models of the New Beetle, in Coca-Cola liveries, were placed
in yellow, opaque blisters (shaped like the hardtop Beetle), bonded to the colour front of cardboard cards (identical for all 12 cars) and inserted into plastic bags. The bags were then delivered to  Convenience Stores participating in the Coca-Cola Promotion and were given away free with the purchase of a single bottle of Coca-Cola.

On top of the front side of the card (red side), under the colour drawing of the VW Beetle, the white & red outlined letters indicate “Coca-Cola Original” and the yellow & red outlined letters state “Go! Go! New Beetle Pull-Back Car“. Each card had the “Enjoy Coca-Cola” and “ALL 12 CARS” logos printed on.

Front of the Card.                              Back of the card.

On top of the back side of the card was a line “MADE IN CHINA”,
under that “For age over 6“, and in a very small outlined box
Not For Sale“. Under that, the box featured the ST mark which
meant that this toy passed the “Toy Safety Standard”, as regulated
by the Japan Toy Association. Then, in the middle of the card,
under a drawing of the VW Beetle was the Coca-Cola Promotion
title (Go! Go! New Beetle Pull-Back car).  Finally, there were
pictures of all 12 cars with their corresponding colors. Inside of
the following black box was a warning of  Caution < to parents>
please be sure to read. This was followed by 10 suggestions
on how to safely handle the product. Additional information was
about on how to reach the Coca-Cola Promotion Office and
the days and hours of business. At the very bottom was the
statement that this product was produced under agreement with Volkswagen Japan.


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