Category Archives: 1:100

The History of Roly Toys, Part II

By Miguel Stefanelli and Sergio Luis dos Santos

In Part I, we gave a little history of the company, the people,  and the toys.  Now we concentrate on the Roly Toys Catalog.  [All photos are copyright of Miguel Stefanelli.]

The Catalog

The only known catalog of the Roly Toys showed photos and the numbers for miniatures 1 to 7.

Just remembering which miniatures refer to which numbers:

Nº 1 – Willys Interlagos (in street and racing car versions).

Nº 2 – DKW Vemaguet (in street car versions, in Departamento Nacional de Estradas de Rodagem – DNER (National Department of Roads), and in Unit AP-18 Fire Brigade.

Nº 3 – VW Kombi (street car version, Medical Assistance, and Unit AP-18 Firemen’s vehicle ).

Nº 4 – Scania-Vabis L76 – Tipper truck, with working dumper mechanism.

Nº 5 – VW ‘sedan’ – Volkswagen made the Beetle, nicknamed the Fusca, in Brazil in 1200, 1300, 1500 and 1600 models! The Roly Toys came in two versions:  opening or fixed doors.

Nº 6 – Jeep Willys – Multi-purpose utility vehicle.

Nº 7 – Mercedes-Benz LP 321 – Tank truck, in the colours of Esso, Shell and Texaco fuel distributors.

Later on, they launched miniatures Nr. 8 to 11, but they were not recorded in any catalogs.

It should be noted that the miniatures of Nr. 1 to Nr. 6 were sold in cardboard boxes. Miniatures from Nr. 7 to Nr. 11 were sold in plastic boxes, with a base and lid.

The details of the miniatures, more pictures and the boxes will be the subject of Part III! See you later!


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The History of Roly Toys, Part I

By Miguel Stefanelli and Sergio Luis dos Santos

About the Company

ROLY TOYS INDÚSTRIA E COMÉRCIO DE BRINQUEDOS LTDA was established in 1964 in the city of Rio de Janeiro, with the purpose of producing miniatures vehicles in metal, using the metal alloy Zamac, an acronym for the chemical elements that constitute it: zinc (its major component at about 95% of the alloy), aluminum, magnesium and copper. The strength and durability of the Zamac alloy would be reflected in the words printed on their small cardboard boxes: “Practically unbreakable”. [All photos are copyright of Miguel Stefanelli.]

Its founder was Mr. Maurício Nhuch, an entrepreneur who, seeing the success, acceptance and explosion of Matchbox miniatures, decided to create his own company.  His priority was the production of miniature vehicles manufactured in Brazil.

In his endeavor he had the valuable support of Mr. David Kupperman, a chemical engineer who had responsibility for all the technical parts of the company, and who had an important role in the development of the designs of the molds and the specification of the paint to be applied in the miniatures.  Another prominent company official was Mr Kurt Adolf Hamberger, who was responsible for the polishing and finishing of the cast parts. In this division of labor, Mauricio led the company’s management, as well as the commercial dividion (Soares, Tumminelli and Santos, 2002).

Products Manufactured

The company produced its own miniatures, because of the people mentioned above, during a very short period: from 1964 to the beginning of 1970.  Roly Toys  produced only eleven miniature models, which received numbers stamped on the chassis from Nr. 1 to Nr. 11.

According to the Roly Toys Catalog of the time, the following miniatures were identified:

Nr. 1 – Willys Interlagos, in the versions of car of walking and the reproduction of the model of a race car of Interlagos Nr. 22 of Team Willys of Racing, where, Emerson Fittipaldi (“Emmo”), had started his brilliant career of racing pilot.

Nr. 2 – DKW Vemaguet, in versions for street, fire, and DNER (National Highway Department).

Nr. 3 – VW Kombi, in street, fire and ambulance versions.

Nr. 4 – Scania-Vabis, reproduction of the L-76 tipper truck.

Nr 5 – VW Sedan, reproduction of the Volkswagen 1200.

Nr. 6 – Willys Jeep.

Nr. 7 – Mercedes-Benz, reproduction of the LP-321 tank truck, with the colors of the gasoline companies: ESSO, SHELL and TEXACO.

At that time the catalog mentioned that the Mercedes-Benz was still in preparation, but it was indeed manufactured.

Subsequently, other products were manufactured by Roly Toys, the following models are known:

No. 8 – Centurion tank.

No. 9 – VW Karmann-Ghia, in the convertible version.

Nº 9 – VW Karmann-Ghia, convertible model, of the series called “Bólidos”.

Nº 10 – Willys Interlagos.

Nº 10 – Willys Interlagos, of the series “Bólidos”.

Nº 11 – Scania-Vabis, reproduction of model L-76, tipper truck, with some light modifications from the model nr. 4.

There is no knowledge of any other Roly Toys Catalog, which might have included a more complete list of the actual vehicles produced.

We intend to return again with more information about these Brazilian “pearls”, bringing to you details about measurements and scales.  At this moment, it is important to say that the scale of the cars is about 1:64. The trucks’ scale is 1:100.

In the next part, we’ll show you more details about chassis, scales and a lot of new photos.  Bye!


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Coca-Cola VW New Beetle Pull-Back Promo Cars

By Jerry J. Broz

 All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama

Back in 2005, the Japan Coca Cola Company used this mini
VW New Beetle Mini Pull-Back Car for a Coca-Cola drinks
promotion. For a limited time, many of these miniature model
cars were produced as give-away-items with the purchase
of a bottle of Coca-Cola drink from a local convenience stores.
The promotion was over once all of the give-away miniature New
Beetles were gone from the stores. The manufacturer of these
models is unknown, but they were made in China under an
agreement with VW Japan, exclusively for Japan’s Coca-Cola
Company promotion.

These miniatures were not available on any open model car market
in Japan, the USA, or rest of the World, therefore they are extremely
rar, especially a complete sets. Individual cars can be occasionally
found on Ebay, swap meets, or model car magazine advertisements.
The title of the promotion was “Go! Go! New Beetle Pull-Back Car
The promotion consisted of 12 hardtop and convertible VW New
Beetle models made in very small, 1:100 scale, only 1-1/2 inch long.

(See the comparison with the size of the US Quarter coin).

Instead of being highly detailed, these models were presented in
basic form, but extremely well interpreting and capturing the
visual character of VW New Beetle. These were “very cute” little
model cars, to say the least.

The models were moulded in ten colours: 1. Red A,   2. Red B,
3. Yellow A,  4. Yellow B,  5. Pink,  6. Beige,  7. Green,  8. Aqua
Blue,  9. White,  10. White + Blue,   11. Black,  12. Gunmetal Blue.

The colour of the car (written in Japanese) along with the serial number (1 to 12) was printed on the bottom of each car chassis. All models had blackout windows and windshields. The convertible models had simulated, simplified four seat interiors with a right-hand steering wheel. (Contrary to US, Japan allows both, right-hand and left-hand drive on roads). One of the convertible models carried a Coca-Cola cooler, the other, a Coca-Cola surf-board. The hardtop models did not have detailed interiors.

Chassis Printed: “Car #9 – White”
Chassis Embossed: “Enjoy Coca-Cola”

The very fine, clean and sharp tampo prints of the Coca-Cola
promotional logos and slogans, along with the VW logos, racing
stripes and numbers were very delicately done. The VW logo is
only 1/16 of inch in diameter and yet both V and W of the logo are
clearly readable. Realise that these models are only 1:100 scale!

Tampo Print “Enjoy Coca-Cola”, and VW logo – 1/16″ in Diameter.

For the added play value, the models were powered by “Pull-Back
motor. (Pulling the car backward winds up an internal spring, when
released, the car is propelled forward.)

Twelve models of the New Beetle, in Coca-Cola liveries, were placed
in yellow, opaque blisters (shaped like the hardtop Beetle), bonded to the colour front of cardboard cards (identical for all 12 cars) and inserted into plastic bags. The bags were then delivered to  Convenience Stores participating in the Coca-Cola Promotion and were given away free with the purchase of a single bottle of Coca-Cola.

On top of the front side of the card (red side), under the colour drawing of the VW Beetle, the white & red outlined letters indicate “Coca-Cola Original” and the yellow & red outlined letters state “Go! Go! New Beetle Pull-Back Car“. Each card had the “Enjoy Coca-Cola” and “ALL 12 CARS” logos printed on.

Front of the Card.                              Back of the card.

On top of the back side of the card was a line “MADE IN CHINA”,
under that “For age over 6“, and in a very small outlined box
Not For Sale“. Under that, the box featured the ST mark which
meant that this toy passed the “Toy Safety Standard”, as regulated
by the Japan Toy Association. Then, in the middle of the card,
under a drawing of the VW Beetle was the Coca-Cola Promotion
title (Go! Go! New Beetle Pull-Back car).  Finally, there were
pictures of all 12 cars with their corresponding colors. Inside of
the following black box was a warning of  Caution < to parents>
please be sure to read. This was followed by 10 suggestions
on how to safely handle the product. Additional information was
about on how to reach the Coca-Cola Promotion Office and
the days and hours of business. At the very bottom was the
statement that this product was produced under agreement with Volkswagen Japan.


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