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2012 London Olympic Coca-Cola HAPPY BUS Pull-Back Promo Cars.

By Jerry J. Broz

All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama.

The previous two articles about Coca-Cola Japan Promotion Campaigns, entitled “2005 Coca-Cola VW New Beetle Pull-Back Promo Cars” and the “2016 Coca-Cola Delivery Miniature CarCollection“, featured Coca-Cola liveried miniature models of various delivery cars, trucks and vans, in small sizes all promoted in conjunction with Coca-Cola drinks. The models were made in China, to no particular scale, and exclusively for Japan’s Coca-Cola Promotion Company.

Combining the promotion of 2012 London Olympic Games with Coca-Cola Drinks, the Coca-Cola Japan Promotion introduced a promotional campaign called “Happy Bus“, which featured the famous Red London Double-Decker Bus. (The Red Double-Decker buses in London have basically become a national symbol of England.) For a limited time, the Happy Bus were produced as a give-away item with the purchase of a bottle of Coca-Cola drink from local convenience stores.

The miniature London Double-Decker Buses were exclusive to the Coca-Cola Japan Promotion Company and not available on any open model car market in Japan, the USA, or rest of the World. As such, the individual buses are very hard-to-find and the complete sets are rare.

The “Happy Bus” promotion consisted of 4 identical London Double-Decker buses (design A, B, C, and D), moulded in dark red ABC resin, and set apart by four different sets of, tampo printed, decorations of the Coca-Cola, 2012 London Olympic logos, slogans, Union Jack, Coke bottle/bottles and other signs. Only the right side and top of the buses were decorated. The left side has the upper and bottom sides of windows and the entrance door at the front of the bus.

The basic design of these models interpreted and captured the visual character of London Double-Decker Bus quite well, including the moulded-in and painted details, which include the front and rear bumpers, license plates, grille, front and rear lights. The models were powered by a “Pull-Back” motor. The identification of each car was moulded into the baseplate – (Coca-Cola, HAPPY BUS, and the design A, B, C,or D).

All models had blackout windows, and were made in China to no particular scale. See the size of the “Happy Bus” in comparison with the size of a US Quarter coin.

The four London Double-Decker Buses were inserted in clear blisters (shaped to confirm to the shape of bus) in order to be clearly seen when on display. Using folded tabs, the blisters were attached to the front of the cards (identical for all four buses except  identification of the design). The card itself was then folded in such a way that the ends formed a holder by which the carded “Happy Bus” slides around the neck of the Coke Bottle.

The front, colourful and catchy side of the card lists identification of the product:

2012 LONDON OLYMPIC,
COCA-COLA,
HAPPY BUS, and
PULL BACK CAR – under that is the line
Design (A,B,C or D) and All 4 Types
Opposite of this is a combined logo of the
Olympic Rings, Coke Bottle and British Flag.
Under this logo is, in English
Coca-Cola” logo plus the line
Worldwide Partner.

On top of the back side of the card, under the “ache face” is a line that clearly states “Do not put in mouth“. Adjacent is a red square, “For age over 6“, and next to that is a list of the materials used to make the Happy Bus. These include the Body: ABC resin, Gear: POM resin, Tires: ABC resin / TPE resin, Screw / Shaft: Steel.

On the very right side is Made in China, and 2012 Not for Sale. And under that “For age over 6

<Contact information about this item>
Coca-Cola HAPPY BUS Pull Back Car Office.
Free dial 0120-403-990.
Available hours: 10:00-17:00 (except Sat, Sun, National Holiday).
This campaign ends after item is no longer available.
COCA-COLA & COCA-COLA are registered trademarks of
The Coca-Cola Company

!Cautions when use (please be sure to read)
1st black circle (bc) indicates: This item is pull-back toy car and it is not intended for any other application.
2nd bc: Keep out of reach from small children to avoid risk of accidental ingestion.
3rd bc: Never disassemble, drop or throw.
4th bc: Handle with care to avoid injury from sharp edges.
5th bc: Avoid contacting the rotating wheels with hair or clothing in order prevent tangling.
6th bc: Do not use the strong force when handling the
model, as it will lead to damage.
7th bc: Do not play with toy, if damaged or deformed.
8th bc: Do not place to near heat for extended periods of time as it can cause injury, damage, or deformation due to the hot temperatures.

These miniature models of the Red London Double-Decker Buses would make a great addition to any collection of Red London Double-Decker Buses.


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Coca-Cola Miniature Delivery Cars promotion

By Jerry J. Broz

All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama.

These Miniature Delivery Cars were introduced by Japan Coca-Cola Promotion in July 2016. They were available as a free promotional item with purchase of a bottle of Coke or Diet Coke at local convenience stores and lasted until all these promo cars were gone, usually within one or two weeks.

The promotional toy cars were, and still are, common within the  Japanese beverage. The promotional campaigns start suddenly and are gone from the stores in a couple of weeks. One of the past Coca-Cola promo items was four delivery cars with a strap for mobile phones. In recent years there were some more promo items with Coca-Cola logo. One of them was a set of 6 types of pull-back model cars with removable key rings. In 2006 at their 120 anniversary, the Coca-Cola Japan company introduced 24 types of key rings with assorted objects, six of them were models of Coca Cola Delivery Cars.

The Japanese promo cars in small scales, as well as die-cast or plastic model cars in larger scales, are rare finds for collectors outside of Japan.

These miniature cars in Coca-Cola livery, as well as other promotional cars are not available on the open model car market in Japan, the USA, or rest of the world. They are extremely rare to find, especially in a complete sets, even on the eBay or at the swap meets.

The title of the promotion was “Coca-Cola Delivery Miniature Car Collection” and consisted of 12 small, interesting model cars, vans, and trucks, from the year 1913 to the year 2003. The models are made in China to no particular scales, but with a more details than one would expected in the models of this size.

 

(See a few of them in comparison with the size of the US Quarter coin.)

All models, including the wheels and tires, are made from ABS resin with exceptional details.  Each car has clear windows, simulated, simplified interiors, and some of the models have a rows of the simulated Coca-Cola bottles. The very fine, clean and sharp tampo prints and thin stickers of the Coca-Cola corporate, promotional logos and slogans are superior to most of larger die-cast or plastic model cars.

The model cars were: 1913 Ford Model T, 1920 Ford Model AA Truck, 1930 Ford Model A Sedan Delivery.

Second Picture: 1938 Dodge Airflow Refrigerated Van, 1940 Ford Sedan Delivery Commercial Car, 1956 Ford F-100 Pickup.

Third Picture: 1958 Nissan Coball, 1962 Daihatsu Midget, 1965 Dodge A-100.

Fourth Picture: 1990 Ford Econoline Van, 1996,
Mitsubishi Fuso Super Great, and 2003 Dodge Ram Quad Cab.

Twelve models of assorted delivery cars, vans, trucks in Coca-Cola liveries, were inserted into clear blisters (built to conform to the shape of each individual model) to be clearly seen when on display.

 

By folded tabs, the blisters were then attached to the front of the cards (identical for all 12 models). The card itself was then folded such that the ends formed a ring by which the card was attached to the neck of the Coke bottle to boost the promotional value of Coca-Cola Drinks.

 

 

The blister card effectively communicated the name of the promotion and the product’s use and features, while attracting the consumer with a visible model car, blue sky with white clouds background and colourful graphics.

Centered on top of the front side of the blister card is a line “It’s Summer! Be Refreshed!” with on each side of which is “Enjoy Coca-Cola” logo and the “Coke Please!“. line. Under this is the name of the promotion: “Coca-Cola Delivery Miniature Car Collection” with a yellow starburst listing “12 TYPES“. At the bottom of the blister card is line in English “Delivery miniature car collection” printed white on black back ground.

On the top of the back side of the card, in the red box, is a warning: “Caution < to parents> please be sure to read“. This is followed by 10 suggestions on how to safely handle the product. Additional information, (black on the blue background), lists the material from which the model is made. The bottom of the back side of the card, in the white box, lists how to reach the Coca-Cola Promotion Office and the days and hours of business, following by the statement that this product was produced under license from featured car manufacturer and Coca-Cola. The line at the bottom of the card says “For Age Over 6” followed by MADE IN CHINA and in a very small box “Not For Sale“.

Folded and included into the card is a small catalog sheet. The front side (beside the “It’s Summer! Be Refreshed!” “Delivery miniature car collection” and “Coca-Cola Delivery Miniature Car Collection” with a yellow starburst listing “12 TYPES“) the catalogue sheet lists all 12 cars in collection with year and marque description. On the left side of the front page is a detailed description and picture of the featured car.

In the sheet shown, it’s the “1958 Nissan Coball” and under the picture of the truck is brief description of the role the Nissan Coball played in Coca-Cola delivery cars: “Coball is the first domestic Coca-Cola delivery truck that played an active role when sales dramatically increased“.The initial colour of the car was Yellow, but since 1964 it has changed to the Coca-Cola’s Red. The miniature car can be displayed in a diorama setting by placing the catalogue sheet’s back side photo behind the car. The last line says ” This product is made under license by Nissan Motor“.


We welcome your comments and questions.   Please go to our Model Auto Review Facebook page,  or email us at maronlineeditor at gmail.com.

 

Supercars UK Partwork

Edited by Maz Woolley with contributions from Mike Allen and Jeffrey Stevenson.

Text by, and copyright of, the respective Authors. Photographs as credited. If no credit stated photograph by, and copyright of, the Editor. 

Just as my editorials had questioning the future of part works here in the UK both Mike Allen and Jeffrey Stevenson drew my attention to a new partwork being sold in the UK. This is currently being advertised on UK TV where Jeffrey saw the advert and was tempted to buy one, Supercars: The world’s greatest cars in miniature. The first part is in the shops now and I’ll let Mike take over the story:  “The format is similar to previous partworks – a huge piece of cardboard with a model car, a magazine about the car and information on future models. As usual the first one is sold at a very low price: 2.99 GB Pounds. After that the next one is 5.99 and then the remainder 10.99.

Photo Credit: Mike Allen

Mike says of the model: “The first model, a 1:43 scale Ferrari LaFerrari 2013 (most models have the year date in the description, a good idea), is in a hard plastic display box. Good features for me are the deep rich red colour, engine details, highlighted disc pads and the Ferrari logo on the centre of the steering wheel. The magazine is informative, but I wish it had some photos of real cars on roads as well as artwork and studio shots. For an additional £1.50 an issue subscribers get three 1:24 scale models, which look to have opening parts. The full collection is 60 models.”

Jeffrey says of the model: “It’s a nicely finished model with no opening features, but with glazed front lights, very good wheels, windscreen wipers and mirrors. The interior is clearly visible and looks good and there is a representation of the engine visible behind the passenger cabin. The base plate has a blank space where a maker’s name might appear on a different issue of the model.”

Photo Credit: Jeffrey Stevenson

Of the magazine Jeffrey says: “Each car comes with a magazine. This isn’t bad – a bit of a ‘showroom glossy’ type of magazine, but not bad.

With reviews like that, and the bargain price, I went to a newsagent and bought myself the La Ferrari to see what it was like and dissembled it to see if I could find any clue as to its maker. But no part had any markings other than a code number . If asked to guess I would say that this was made by either Universal Hobbies or PCT Industries (Ixo‘s parent)and is finished to a good standard for a budget model.

To find out more I initially went to the UK Panini site and there is absolutely no mention of the collection there.  However ‘Googling‘ quickly lead me to www.modelsupercarcollection.com which is the dedicated site for the collection. Browsing the site soon made it clear that the collection is distributed in the UK by Panini but is actually originated by Centauria whose logo appears on the cover of the magazine that comes with the model. Further investigation suggest that they, like DeAgostini, are substantial players on the Italian partwork market. In fact they are running both a Supercars series and Ferrari series  currently in Italy.

If any reader decides to collect this series we at MAR Online would  love to see a photograph or two of each model and to have your comments on how good they are. The models advertised as coming in the future are:

  • McLaren P1 2013
  • Ferrai Panamerica 2018
  • Bugatti Chiron 2016
  • Aston Martin DB11 2016
  • Lamborghini Aventador 2103
  • Ferrari 812 Superfast 2017

For subscribers only  the following additional models will be sent:

  • Maserati Bora Gruppo 4 1973
  • Lamborghini  400 GT Flying Star II
  • Aston Martin DB7 Zagato
  • Ferrari F60 America 2015
  • Ferrari Portofino 2018

With a standard subscription there are additional free gifts: A binder for your magazines and a book called Living the Supercar Dream. If you take out a premium subscription, which adds £90 to the cost of your collection if there are 60 parts, you also get three 1:24 scale cars which are all Ferraris with some opening parts.


We welcome your comments and questions.   Please go to our Model Auto Review Facebook page or email the Editors at maronlineeditor at gmail.com.

Coca-Cola VW New Beetle Pull-Back Promo Cars

By Jerry J. Broz

 All text and photographs by, and copyright of, the Author. Translation from Japanese by Fumiaki Ishihama

Back in 2005, the Japan Coca Cola Company used this mini
VW New Beetle Mini Pull-Back Car for a Coca-Cola drinks
promotion. For a limited time, many of these miniature model
cars were produced as give-away-items with the purchase
of a bottle of Coca-Cola drink from a local convenience stores.
The promotion was over once all of the give-away miniature New
Beetles were gone from the stores. The manufacturer of these
models is unknown, but they were made in China under an
agreement with VW Japan, exclusively for Japan’s Coca-Cola
Company promotion.

These miniatures were not available on any open model car market
in Japan, the USA, or rest of the World, therefore they are extremely
rar, especially a complete sets. Individual cars can be occasionally
found on Ebay, swap meets, or model car magazine advertisements.
The title of the promotion was “Go! Go! New Beetle Pull-Back Car
The promotion consisted of 12 hardtop and convertible VW New
Beetle models made in very small, 1:100 scale, only 1-1/2 inch long.

(See the comparison with the size of the US Quarter coin).

Instead of being highly detailed, these models were presented in
basic form, but extremely well interpreting and capturing the
visual character of VW New Beetle. These were “very cute” little
model cars, to say the least.

The models were moulded in ten colours: 1. Red A,   2. Red B,
3. Yellow A,  4. Yellow B,  5. Pink,  6. Beige,  7. Green,  8. Aqua
Blue,  9. White,  10. White + Blue,   11. Black,  12. Gunmetal Blue.

The colour of the car (written in Japanese) along with the serial number (1 to 12) was printed on the bottom of each car chassis. All models had blackout windows and windshields. The convertible models had simulated, simplified four seat interiors with a right-hand steering wheel. (Contrary to US, Japan allows both, right-hand and left-hand drive on roads). One of the convertible models carried a Coca-Cola cooler, the other, a Coca-Cola surf-board. The hardtop models did not have detailed interiors.

Chassis Printed: “Car #9 – White”
Chassis Embossed: “Enjoy Coca-Cola”

The very fine, clean and sharp tampo prints of the Coca-Cola
promotional logos and slogans, along with the VW logos, racing
stripes and numbers were very delicately done. The VW logo is
only 1/16 of inch in diameter and yet both V and W of the logo are
clearly readable. Realise that these models are only 1:100 scale!

Tampo Print “Enjoy Coca-Cola”, and VW logo – 1/16″ in Diameter.

For the added play value, the models were powered by “Pull-Back
motor. (Pulling the car backward winds up an internal spring, when
released, the car is propelled forward.)

Twelve models of the New Beetle, in Coca-Cola liveries, were placed
in yellow, opaque blisters (shaped like the hardtop Beetle), bonded to the colour front of cardboard cards (identical for all 12 cars) and inserted into plastic bags. The bags were then delivered to  Convenience Stores participating in the Coca-Cola Promotion and were given away free with the purchase of a single bottle of Coca-Cola.

On top of the front side of the card (red side), under the colour drawing of the VW Beetle, the white & red outlined letters indicate “Coca-Cola Original” and the yellow & red outlined letters state “Go! Go! New Beetle Pull-Back Car“. Each card had the “Enjoy Coca-Cola” and “ALL 12 CARS” logos printed on.

Front of the Card.                              Back of the card.

On top of the back side of the card was a line “MADE IN CHINA”,
under that “For age over 6“, and in a very small outlined box
Not For Sale“. Under that, the box featured the ST mark which
meant that this toy passed the “Toy Safety Standard”, as regulated
by the Japan Toy Association. Then, in the middle of the card,
under a drawing of the VW Beetle was the Coca-Cola Promotion
title (Go! Go! New Beetle Pull-Back car).  Finally, there were
pictures of all 12 cars with their corresponding colors. Inside of
the following black box was a warning of  Caution < to parents>
please be sure to read. This was followed by 10 suggestions
on how to safely handle the product. Additional information was
about on how to reach the Coca-Cola Promotion Office and
the days and hours of business. At the very bottom was the
statement that this product was produced under agreement with Volkswagen Japan.


We welcome your comments and questions.   Please go to our Model Auto Review Facebook page or email the Editors at maronlineeditor at gmail.com.