The 1:18 scale BMW Hommage Collection is produced for BMW by Norev. In “part three” we met the racing version of the CSL 3.0 Hommage, the R, presented at the Pebble Beach Elegance Contest in August 2015, the fourth item produced in the BMW “Hommage Collection” by Norev. And in a recent article (“More 1:18 Promotional Models from Santa’s Sack”) we saw the collection’s fifth model, the 2002 Hommage, presented at the 2016 Concorso d’eleganza at Villa d’Este.
The “Hommage Collection” is steadily growing, and here is the sixth item, the BMW 2002 Hommage Turbomeister #2 concept. BMW chose California’s 2016 Pebble Beach Elegance Contest to show it, with an orange and matt black livery cloned from the iconic “Jagermeister” one, to celebrate the company’s turbocharged history. This version shared mechanical components with the blue concept and apart from the new livery little changed,except that the 20-inch alloy wheels were painted in gold and silver. The concept was very likely based on the M2, but BMW didn’t release any details.
So just a livery change for this scale model (BMW code no. 18.104.22.1684.781). It has a metal diecast closed body with no opening parts, and the same negative features of the blue one: the safety belts are missing ! What a pity !
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All text and photographs by, and copyright of, the Author unless otherwise stated.
De Agostini French Dinky Toys #24 X
Ford Vedette 54
Although we are not following the DeAgostini Dinky collection in detail as we recorded the very similar collection from Atlas there have been a couple of models released by DeAgostini in the UK that were not part of the UK Atlas Dinky Collection and these are worth looking out for. All originally appeared in the Atlas French Dinky Collection series but were not issued in the UK series.
The Ford Vedette was a large family saloon car made by Ford SAF in Poissy in France from 1948 to 1954 when the French operations of Ford were bought up by Simca. It was powered by a side valve Ford V8 of 2.2 Litres derived from the unit used in pre-war Matford cars. The car was designed in Detroit and resembled early post-war Mercury models, a style that quickly dated when the three box style pioneered by Ford from about 1950 took hold.
After SImca took over the company a new version of the Vedette was launched which had been developed under Ford’s ownership and which gave the car an up to date American style similar to that used for the Taunus in Germany and Mark II Fords in the UK. Thsi was mostly sold as a Simca Vedette, but was badge as a Ford fro a few years in some overseas markets like Sweden, Netherlands, and Germany.
DeAgostini have replicated this model in blue as is shown on one side of the box. This model replaced the earlier Dinky Vedette 24 Q with the rear end well updated to the 1954 model but other parts of the model still showing 1953 features.
The 1954 update was issued in the blue shown and in grey and they were sold from 1954, the last year that the real vehicle was produced, until 1956. From 1956 to 1959 the casting was re-issued as a taxi.
The DeAgostini replica is made for them by Norev in China and the finish of the paint is so good that no original Dinky ever shone like that, and the silver work was never so neatly applied on the original either. However the model does capture the original car and model well.
The nice white tyres as fitted by Dinky France at the time of the original being made look model look very jaunty.
Although it has not been highlighted in silver the Ford V8 badge on the bonnet has been moulded neatly into the mould.
The original model captured the Vedette well and the replica does not disappoint. It is unglazed as the originals would have been and is a nice contrast to the contemporary UK Dinky models like the Standard Vanguard or Triumph Renown. Like the UK models this model has no scale marked on its base though it looks to be around 1:43 scale.
These BMW 1:18 scale promotional models by Kyosho and Norev come from Santa Claus’ almost empty bag. Here are three 1:18 scale promotional models for my collection, all from BMW, one by Kyosho and two by Norev.
BMW 5 series (G30) M Sport 2017
The 5 Series range is currently in its seventh generation, it is BMW’s second best-selling model, and was the first one to use the three-digit model naming. A real cornerstone for the Munich brand, its technical specs have steadily evolved since 1972, always including a “performance” model, the “M”. It has been available as a saloon, an estate car (wagon) or a fastback. It has been powered by four and six-cylinder, V8 and V10 engines, either naturally aspirated or turbocharged. Diesel engines have been available as well as petrol , and nowadays there is also a plug-in hybrid.
The G30/G31/G38 family was officially announced in October 2016 (on sale from February 2017). The G30 is the saloon, G31 the estate car (wagon) and G38 the long-wheelbase saloon (exclusively for the Chinese market). Based on the same modular platform as the 7 Series (G11), the CLAR (Cluster Architecture), it uses a mixture of different grades of steel and aluminium, plus aluminium for the roof and all the opening panels. Equipment includes, among other things, an updated iDrive system, a new heads-up display, and all the more recent ADAS (Advanced Driver Assistance Systems).
The scale model is by Kyosho (BMWcode no. 22.214.171.1243.788 in Bluestone metallic, also available as no. 126.96.36.1993.789 in Sophisto grey), and represents the M Sport equipment level, the top one, aside from the Individual. Together with a long list of aesthetic upgrades, there is lowered suspension (about 10 mm) with shorter springs and more rigid shock absorbers, improving traction and reducing roll, for even more dynamic handling.
The scale model body is diecast in metal with the usual additional plastic components, all hand assembled in China. Engine and chassis are faithfully reproduced, with rich interiors, and a deep paint finish. All four doors can be opened, as can the bonnet (hood) and the boot (trunk). Alas, the rear safety belts are unrealistic, no screwdriver or soft tissue are available, but there is a useful small tool, to help open the opening panels (the gap is very small). Bravo Kyosho.
BMW M5 (F90) 2018
The F90 is the M5 model for the G30 generation, and is the first M5 to use all-wheel drive. Shown at the Frankfurt Motor Show in September 2017, it is powered by an upgraded version of the twin-turbo V8 engine used in the previous generation; a 4.4-litre producing 591 hp, with an eight-speed torque converter automatic gearbox as the sole transmission option, and an all-wheel drive system that can switch between rear-wheel drive or all-wheel drive mode.
A higher performance version with 625 hp, the M5 Competition has been available from the end of 2018. No need to illustrate all the technical enhancements.
The scale model is by Norev (BMW code no. 188.8.131.524.783 in Marina Bay blue) and shows similar characteristics to the G30 above. The interior is very well detailed, including the safety belts, and every switch is complete with its specific emblem, down to the rear doors crystal lift switch. Really well done.
BMW 2002 Hommage 2016
Presented at the 2016 Concorso d’eleganza Villa d’Este, the 2002 Hommage celebrates the fifty years of Series 02, paying a special tribute to the 2002 Turbo, one of the most significant models of the “propeller” brand, re-imagining it as a design study for the present times. Its long wheelbase, short overhangs and marked “shark nose” silhouette promise an exciting driving experience, helped by the advanced aerodynamic details, such as the large spoilers in the front and tail and the numerous air vents, Even the paint is special : a “Space Race Metal” with varying reflections on the shades of grey, blue and azure. Many historical details are re-interpreted in a modern way : the body’s top surfaces are painted with opaque shades, so as to avoid reflections in the sun, and a horizontal carbon ribbon wraps the body at shoulder height, inspired by the chromed one that framed the historic 2002. Likewise the heavily rounded wheel arches are inspired by the racing version of the Turbo, while the headlamps are framed by gold colour reflectors that remember the yellow projectors used once in the races (and underline the 50th birthday, the “golden” one, of the BMW 2002). The BMW Motorsport livery on the apron and the inscription “Turbo” in mirrored characters recall the famous stickers of the original car, while at the rear the squared lighting unit and the BMW emblem to the right of the plate also are a characteristic element of the tail design of Series 02. A racing livery (Turbomeister) was presented at Pebble Beach in August 2016.
The scale model is by Norev (BMW code no. 184.108.40.2064.780 in Space Race Metal) and shares the same characteristics of the other models of the Hommage Collection; a closed body with no opening parts. But the inside is well detailed, complete with a golden roll cage, alas missing the safety belts (why ?). The paint is an accurate reflection of the real car: matt on top surfaces and glossy on the sides. The Hommage Collection is steadily growing, granted that in a few months we’ll see also the Turbomeister version.
Well, thanks a lot, Santa, I promise I’ll be a good boy!
Here are a few more 1:18 scale promotional models which Santa Claus’ found in his bag for my collection, Audi this time, and once again by Norev. As usual the models’ bodies are diecast in metal with the usual additional plastic components, all hand assembled in China. Engine and chassis are faithfully reproduced, with rich interiors, and a deep paint finish. All four doors can be opened, as can the bonnet (hood) and the boot (trunk). Here are some more beautiful models to add to your collection.
Audi A8 L 2017
The scale model (code no. 501.17.080.51, finished in Myth black metallic) is based on the L (long) version of the car. A nice model, but compared to similar promotional models made by Norev for BMW or Mercedes-Benz, it seems to be less detailed and made to a lower budget. Safety belts are missing (there are only the buckles), the boot (rear trunk) isn’t flocked, and the usual screwdriver and soft tissue are missing.
No need to introduce the A8, flagship of the “four rings” brand, now in its fourth generation. Unveiled to the public at the 2017 Frankfurt Motor Show, it is based on the Volkswagen Group MLB-evo platform ( like the Lamborghini Urus or the Bentley Bentayga), This is not a real physical platform but a strategy for its vehicles with longitudinal engine orientation (Modularer Längsbaukasten), based on the uniform positioning of all motors and transmissions in order to cut down on engineering costs and weight/complexity. In a few words it creates a standardised, interchangeable set of parts from which to build a wide variety of cars. As in previous generations, it retains the Audi Space Frame aluminium construction method co-developed with Alcoa. Available with V6, V8 and W12 petrol and V6 and V8 diesel engines, all cars feature all-wheel drive and an 8-speed Tiptronic automatic transmission. Produced at the Neckarsulm plant, exterior styling is similar to the previous generation, the real changes are inside, with a virtual cockpit and touchscreen controls replacing the old knob between the seats. One new feature (not available in USA) is the “Traffic Jam Pilot”, consisting of level 3 autonomous driving at speeds up to 60 km/h when on a highway. A beautiful set of wheels, indeed.
Audi Q8 2018
The new Q8 is a full-size luxury crossover SUV coupé, at last a direct competitor to the BMW X6 and the Mercedes-Benz GLE-Class Coupé. Audi clearly preferred to wait and see if the new bodystyle became a sales success for other brands. Nowadays SUVs are increasingly popular in the luxury segment and very likely the Q8 will sell in higher number than the A8. Produced at the Volkswagen Bratislava plant, like the current A8 it is based on the MLB-evo platform, and introduces a new design for the brand’s SUVs, with a larger octagonal grill, plus full-laser headlamps and tail lamps. Inside it features an enlarged virtual cockpit and three touchscreens. Compared to the Q7 it is slightly shorter (in terms of both length and height) and wider, with less cargo space and lacking the third-row seats, yet with a near 2,200 kg weight. Available with a V6 petrol engine or a V6 diesel, featuring a mild hybrid technology, with all-wheel drive and an 8-speed Tiptronic automatic transmission. Later there will be a V8 twin turbo with over 600 hp.
The scale model (code no. 501.17.086.51, in Samurai grey) is based on the V8 TDI version, and has the same minor shortcomings seen on the A8 seen above.
Audi e-tron 2018
The e-tron is the first example of the Audi new electric age. Head of what will be a large family, it represents the debut of the “four rings” brand in mass-production of electric vehicles. Another muscular SUV, all-wheel drive, two asynchronous engines, a peak power of more than 400 hp and a claimed 400 kilometres range. But with a weight of over 2,500 kg (more than 3,100 kg at full load), and a length near to five metres, I’m wondering if it is really what we need to save our planet.
Exterior styling is marked by the shoulder line and the virtual rear view mirrors, and it has an exceptionally low drag factor. The interior is essentially minimalist with the virtual cockpit and two touchscreens. It is produced at the Bruxelles plant. According to some reviews the e-tron is more oriented to comfort than handling, easy to understand given the weight. It is also heavily handicapped by the lack of the necessary infrastructure for electric vehicles almost everywhere. A beautiful toy for rich people, but not a practical solution to our general needs.
The scale model (code no. 501.18.206.51, in Antigua blue) actually has a flocked rear trunk.
So thee are beautiful models, but with minor imperfections. But I question whether there should be such imperfections on so expensive models?
All text by, and copyright of the Author. All photographs provided by the Manufacturer.
This article features models released by Norev in the first quarter of 2019. These are in a variey of scales but all are diecast in China for France. A more detailed review of a few of the more noteworthy releases can be found towards the end of the article.
Please note that some models are pre-production samples and may be marked as such, others may be final pre-production samples.
181626 Citroen GS “Basalte” 1978 – black and red features
Only 1,800 of these were allocated to French Dealers and they were the first special edition of the GS designed to encourage purchases at a time when the GS was beginning to get ‘long in the tooth’.
183568 Mercedes-Benz 280SE Cabriolet 1969 – brown
Fitted with a two and a half litre straight six engine the 250E was a strong seller in the upper part of the Mercedes-Benz range. The convertible was much rarer and more expensive. Similar in some ways to its predecessor it was noted for the squared off rear wings. The age of the fin was over.
Doors, boot, and bonnet all open without spoiling the lines of the model when closed.
183459 Mercedes-Benz 450SEL 6.9 1976 – Inca red metallic
Mercedes-Benz flagship car from 1975 to 1981 and made in small numbers. It featured hydro-pneumatic rear suspension based on the same principles as Citroen used all round.
It had a high specification interior and was powered by a 6.9 Litre V8 engine with a three speed automatic gearbox and limited slip differential.
Again lots of opening parts.
188053 Nissan GTR R-35 2008 – dark grey metallic
Launched on the Japanese market in 2007 it eventually reached Europe in 2009 as a Performance Centre had to be built in any country that it was sold in.
Built in aluminium, steel and carbon fibre it is assembled on a jig like a F1 car. Powered by a V6 engine of nearly 4 Litres which could produce nearly 400 BHP and had a top speed of nearly 200 MPH.
Again opening parts seem to have good shut lines and reveal the fairly detailed interior.
187412 Porsche 962 C Winner Supercup 1987 – H.-J. Stuck
The World Sportscar Championship was a world series run for sports car racing by the FIA from 1953 to 1992. It combined events in North America and Europe and was an important target for the major racing car outfits. The Norev model represents the winning car in the 1987 series a time when Porsche dominated this area of racing.
This diecast model has no opening parts but has a lot of detailed printing to a high standard.
185742 Simca 9 Aronde 1953 – Amarante red
Here we see the first generation of the SImca Aronde, two years after its launch in 1951. A clean modern shape for its time when many car makers models still had wings and vestigial running boards.
Powered by an engine of just over 1200cc it was capable of a top speed of just under 80MPH though it took over 30 seconds to get from 0 to 60 MPH. In 1953 production of the Aronde reached over 100,000 showing its popularity with buyers
1:43 Scale Models
270353 AC ACE 1957 – grey metallic
270357 AC ACECA 1957 -blue metallic
170020 DS 3 Crossback “La Premiere 2019” – black with red roof
170021 DS 3 Crossback 2019 – blue and black roof
170022 DS 3 Crossback E-Tense 2019 – pearl and black roof
170001 DS X E-Tense 2018
270575 Ford 12M saloon 1954 – blue metallic
474604 Peugeot 406 saloon 2003 – Banquise white
474653 Peugeot 406 Break 2003 – Banquise white
151413 Citroen 2CV AZU 1959 – “Wegenwacht”
156076 Citroen 2CV Pick-up with ladder 1963
474654 Peugeot 406 Break 2003 “SMUR”
1:18 Scale MAXI_JET
182056 Motobecane AV 65 1965 -blue
1:64 Scale MINIJET
310810 Citroen 2CV 4×4 – etna grey
181625 Citroen GS Club 1972 – Camargue blue
Another outing for the GS moulding. This time in an earlier GS version in a more basic trim level.
183478 Mercedes-Benz S-Class AMG-Line 2018 – dark blue metallic
An up to date top of the range Mercedes-Benz. Modelled in a considerable level of detail with all doors, boot, and bonnet opening. The interior looks to be modelled to a high level of detail.
183423 Mercedes-Benz Sprinter 2018 – bluegrey
This will be a large model. It has impressive opening parts, though no opening bonnet.
183471 Mercedes-Maybach S650 Cabriolet 2018 – blue metallic
Here we have the latest top-end convertible from Mercedes-Benz. opening parts, lots of interior detail, and even fitted luggage in the boot makes this an excellent model in this larger scale.
188523 Volkswagen 1303 superbug 1972 – green metallic
517864 Box Alpine A110 Pure & Legende 2018 – Limited Edition of 500.
517865 Alpine A110 Legende 2018 – Alpine blue
270504 Aston Martin DB5 Coupe 1964 – night blue
830040 Audi Q8 SUV 2018 – white
479820 Peugeot 2008 2013 – white
479849 Peugeot 2008 GT Line 2016 – Perla Near Black
870067 Volvo V90 Cross Country 2017 – Savile grey
150091 Citroen 2CV Cogolin 1961 “Fire brigade”
479821 Peugeot 2008 2013 “City Police”
479822 Peugeot 2008 2016 “Gendarmerie”
Here I look at some remarkable models, issued by NOREV and worthy of a closer examination.
183701 Benz Patent-Motorwagen 1886 in 1:18 scale
Norev released this first real automobile in excellent detail in 1:18 scale. Initially only for the Daimler Benz Company, now it is available to collectors through retailers.
The first stationary gasoline engine developed by Carl Benz was a one-cylinder two-stroke unit which ran for the first time on New Year´s Eve 1879. Benz had so much commercial success with this engien that he was able to devote more time to his dream of creating a lightweight car powered by a petrol engine, in which the chassis and engine formed a single unit.
The major features of the two-seater vehicle, which was completed in 1885, were the compact high-speed single-cylinder four-stroke engine installed horizontally at the rear, the tubular steel frame, the differential and three wire-spoked wheels. The engine output was 0,75 hp (0,55 kW). Details included an automatic intake slide, a controlled exhaust valve, high-voltage electrical vibrator ignition with spark plug, and water/thermo siphon evaporation cooling.
On January 29, 1886, Carl Benz applied for a patent for his “vehicle powered by a gas engine.” The patent – number 37435 – may be regarded as the birth certificate of the automobile. In July 1886 the newspapers reported on the first public outing of the three-wheeled Benz Patent Motor Car, model No. 1.(23238)
Not too far from Benz, Gottlieb Daimler developed also a four-stroke gasoline engine, but he placed this unit into a former horse drawn coach, into a boat and into a railway engine.
Some years ago, Daimler built a number of replicas of this car shown above. One was shown at Techno Classica driven by a young woman to commemorate Bertha Benz, who made the first long distance trip in an automobile upgraded by her husband Carl.
151397 Citroen 2CV Citroneta 1963 – blue – scale 1:43
The Citroneta was a version of the 2CV manufactured in Chile and Argentina. It used a type AZ chassis with a 425 cc engine developing 12 bhp. Both chassis and and engine were made in France while the bodywork ( for both 2 and 4 door versions) was designed and produced in Chile. The last of the “boot design” cars was built in 1973. The Citroneta was produced by the Citroen factory in Arica and apart from the chassis and engine/transmission used mainly locally made components.
Production of the 2CV in Chile started in 1953 as a way of boosting local employment. Initially, they were laughed at as they seemed small, under powered and insubstantial compared to the US imports of the time.
Soon the Chilean designers created a body to suit the country´s specific needs. The car needed to be useful for both city dwellers and also for farmers who needed to carry fruit, vegetables, hens or even pigs. Thus an open boot was included to help this and the “decapotable” roof abandoned.
The sales success that this model enjoyed was so great that it can be said that almost every Chilean has driven a Citroneta. All the streets were filled with this “French Miracle” as they were nicknamed. They also gave many Chileans their first chance to own a car, since before the 2CV there wasn´t any car available at such a low price.
The model is well detailed, with a number of separate parts used to detail it. It is an interesting supplement to every 2CV collection.
The Continental GT is not only a fast and luxurious car, but it also secured Bentley’s survival. 66.000 GT coupes have been sold since 2003. The third generation was launched in 2018, and has been reworked extensively. A longer bonnet and a lower front profile make it look more modern. Whilst the front retains the Bentley grille, slightly enlarged, as well as the four headlight style the rear gets new ellipsoid rear lights and a general restyling.
The model is accurately shaped and well detailed. Norev provide the Bentley promotional models of this car, hence the high level of detail and quality of finish.
351341 Mercedes-Benz G-Class 2018 – black –1:43 scale
The Mercedes G-Class is the oldest product in the Mercedes-Benz range. In the last 40 years the Swabians sold 300.000. But the time was ripe for a change. The appearance has only had a minor reworking.The body became 5 cm wider and 12 cm longer, but the boxy shape remained.
However, under the skin a revolution took place. The rigid front axle was replaced by independent suspension and a newly developed steering system give more comfort. Ground clearance, wading depth, angle of ascent and descent, are all improved.
But with the improvements comes a higher price tag, over a 100,000 Euros. Editor:rather higher than the much more luxurious Range Rover.
The miniature is accurately shaped, and well detailed, with many small separate components used to detail the model. The photographs above show the new and old versions of this model.
All text and photographs by, and copyright of, the Author unless otherwise stated.
It is anniversary time. 2019 is the year that Citroën celebrates its first centenary, and it is nice to see that among all the media presentations and public events that there is place for model collectors with an array of new models in the “three inches” (or “fit the box”) category, all under the “Origins” label, the official “1919-2019” theme. After the 2CV and the Traction already seen at the end of last year, which are re-issues of previous models, it is now time for a copious harvest of completely new ones.
The 2CV AZL 4×4 Sahara (code AMC 019 1026) is available in three different colours, like the 2CV Fourgonnette (AMC 019 1107), while the 1947 bus U23 (AMC 019 1099) is available in two different two-colour liveries, very nice, one of them sports the Citroen logo on the side. Another new issue is the 1933 “La Petite Rosalie”, a record car to promote the new 8CV, in blue with a white clad driver (AMC 019 1097). Also new is the CX (AMC 019 1191) which is a bit small, and is available in two colours.
Among further re-issues there are the DS23 Pallas (AMC 019 1192) in two colours, and the Mehari (AMC 019 1194) also in two colours. Very likely there will be other re-issues, perhaps the SM coupé and the HY van, which are already available in the “public” collection. A well deserved applause to Citroën.
Last year Renault celebrated its 120 years, but chose to release only two 1:55 scale models, the R4 and the R5, both by Welly and already seen, each in four different colours, with a special “120 years” box, similar to the type usually used by Norev for Renault.
Back to Norev “dealer” releases : Renault completed its “concept cars” series with the RS 2027 Vision (code 315381) and the 2017 Symbioz (code 315382) and released a set (code 315383) completed with the 2016 Trezor (code 315380), already seen. Previously there was the 2018 Megane RS, in orange (code 315148) or yellow (code 315149), while Citroën released a second issue of the 2018 C5 Aircross (code AMC 019 1183) in four different colours. Small, but very very nice.
Here are the models announced by Norev for introduction in January 2019. As usual these are diecast models made in China for France unless otherwise stated. Many pictures are of pre-production samples and those are over printed to make it clear that changes may occur before the models ship.
1:18 Scale Models
181730 Citroen SM 1971 – Gold Leaf
183701 Benz Patent Motorwagen 1886 – green
183492 Mercedes-AMG GT3 2016 – Team Akka
184856 Peugeot 205 GTI 1,9 1992 – Miami Blue
184770 Peugeot 905 Winner France 24 hours 1992
Winner driven by Dalmas / Warwick / Blundell
184773 Peugeot 905 Le Mans 1993
Third placed driven by Bouchut / Brabham / Helary
151397 Citroen 2CV Citroneta 1963 – blue
155328 Citroen C3 Aircross 2017
Grey and white roof with orange decoration details
270320 Bentley Continental GT 2018 – black
509003 Dacia Duster 2018 – Dune beige
509004 Dacia Duster 2018 – Cosmos blue
351341 Mercedes-Benz G-Class 2018 – black
473888 Peugeot 3008 GT 2016 – Platinium grey
517790 Renault Megane Estate 2016 – Cosmos Blue
517792 Renault Megane Estate 2016 “Gendarmerie”
517789 Renault Megane Estate 2016 “Police Nationale”
517797 Renault Megane Estate 2016 “Fire Brigade”
NOREV CLASSIC 1:43
This range is modelled on the Atlas Dinky or Dan Toys ranges both actually made in Norev’s Chinese plant too. These versions carry interesting period liveries in boxes in a style used by Norev when they made their models in plastic.
CL6911 Berliet GAK pick up with canvas cover “Moutarde de Dijon”
All text and photographs by, and copyright of, the Author unless otherwise stated.
Whilst browsing the January posts on MAR Online I re-read the one about the 1:64 True-Scale models, and I realised that up to now I never posted anything about a huge part of my promotional models collection : the smallest ones and easiest to store, the c.1:64 scale models from Norev.
These are so easy to store that I have already more than nine hundred in my collection. About twenty years ago the main French car manufacturers started to have small promo models made for them by Norev : Renault, then Peugeot and Citroen and now DS are reproducing their whole range. There are also regular updates for the usual half-life facelifts. The models are produced in various original colours and with accurate details.
These models released later among the regular ‘public’ issues, usually with fewer printed details. They are usually called ‘three inch’ models or fit to the box, but with a few exceptions 1:64 scale is generally used. In contrast the early ones were often 1:55 or 1:57 scale. All of them are diecast in metal, the first ones with a metal baseplate, nowadays with a plastic one. While the ‘public’ models can be found in many toy shops, the promotional ones are usually sold by the firms car dealers in their service departments, and more recently on the internet in the manufacturers own ‘on-line shops’,
Price of these models seldom exceeds five Euros. Alongside the ‘dealer promotionals’ and ‘public’ releases there is a third category: promotional models produced for industrial companies (and also football teams) for their own use. Firms like Darty, Vanden Borre, and La Poste have commissioned these as well as various charities who use them for fund raising.
This provides scope for a very large collection and they are not limited to French Car Makers as many other car manufacturers have requested promotional models for their own use : Opel, Lancia, Volkswagen, Mercedes-Benz, Fiat, Mini, for example.
A really comprehensive and useful web site is the one regularly maintained by Mike Branderhorst, also known as MjrttNrv, from the Netherlands (http://www.mjrttnrv.nl/ ). Here you can see many pictures and details about small Norev and Majorette models.
Photo 1 shows some recent issues by Citroen : C5 Aircross 2018, Berlingo Combi 2018, Berlingo Van 2018, 2 CV6 1975 and the famous Traction.
Photo 2 shows some of the the different colours available for the models in photo 1
Photo 3 shows a Mercedes M-Class, an AMG-Mercedes C-Class DTM 2006, and a Renault Electric Kangoo commisioned by La Poste with an opening side door
Photo 4 shows a Ligier Quadeo for La Poste, a Peugeot Partner Van by Vanden Borre for charity, and an Opel Corsa;
Photo 5 shows an early Renault Kangoo and a Renault Twizy by the FCRA (Fédération Francaise de Clubs Renault & Alpine);
Photo 6 shows a selection of Peugeot 107 and 1007 models with their dedicated promotional boxes.
All text and photographs by, and copyright of, the Author unless otherwise stated.
The photograph above shows a new colour for the second issue of the Matchbox 1959 Chevrolet Brookwoodstation wagon. All the details are the same as the original red version reviewed and posted 3 Jan 2017. The canoe load is the same, but in a slightly lighter shade of brown. I opened the original red version, but am tempted to keep this one in its blister on the card. That card artwork is superb, and obviously unique to this version of this model – almost like a colour spot on old Dinky boxes.
The second photograph shows a recent Norev release in its approximately 3 inch range of cars. It is a passable Volkswagen 1303 Beetle (Super Beetle with curved windscreen). It lacks quarter window frames, and the interior is basic, with a steering wheel nearly horizontal. Livery is accurate, at least for a much earlier VW, as shown in the third photograph below.
S.A.M.U stands for Service d’Aide Medicale Urgente, which shouldn’t require translation. Moissac is a French town. To the best of my knowledge, this is the third version of this casting from Norev, following a plain dark green version, a ‘near Herbie’ version (a number 53 car, but just short of copyright infringement). It is the first version with a roof light. The Norev is shown for comparison next to an M2 “chase model” (or a deliberate rarity as the editor calls it), in reasonably accurate 1:64 scale.