Category Archives: Hachette Mercury

Mercury – la collezionne Part Two

By Fabrizio Panico

All text and photographs by, and copyright of, the Author unless otherwise stated.

Here a few pictures of the second and third model to be released in the Mercury partwork being sold in Italy by Hachette.

 Fiat 600 Multipla

The second part is again issued on a large card to attract the attention of the customer to the series and the model being sold at a discounted price. This card is huge and must cause news stands and shops in Italy a lot of issues finding space to display them. The model looks tiny in its cover mount.

On the rear of the card we again get a display showing us what is to come and a taster for the third model which will be at the standard price for the collection.

The red and black Fiat 600 model shown below is the replica from Hachette sitting on the replica box..

The green and grey model shown in comparison below is an original Mercury model from my collection.

There are no big differences between the two though the baseplate is engraved upside down on the new replica as shown below (NB the cars are positioned on the wrong boxes with the new Mercury on the right on the old Mercury box, and vice versa.) .

The Hachette box is also slightly altered from the original as it lacks the hole that Mercury had punched in to allow buyers to see the colour of the model inside. Even the weight is similar with the Hachette being a few grams lighter.

Fiat 1100 Taxi

Here the third model from the Hachette partwork. The Fiat nuova 1100 taxi in the livery of Berne (Berna in Italian) in Switzerland.

Hachette has chosen to model a very rare Mercury as they were only sold in Berne and consequently are very sought after by collectors. Unfortunately I do not have one to compare it with so I have shown it below with the standard 1100 that it is based on.

Again the Hachette box lacks the ‘spyhole’ which shows the colour of the model.


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More on Mercury Partwork

By Fabrizio Panico

All text and photographs by, and copyright of, the Author unless otherwise stated.

Questions have been asked about the baseplates on the reproduction Mercury Models being sold as partworks in Italy by Hachette.

The first model in the series is the Alfa Romeo Giulietta shown above and its baseplate is as shown below. NB the axle retainers replicated from the original. The base cannot be confused with one on the original model as the copyright has been altered, Hachette’s name added, and ‘Made in China’ stated clearly.

The attached magazine shows a clear picture of the original baseplate on a ‘real’ Mercury model. which lacks the A.P. next to the logo, Hachette’s name, and has ‘Made in Italy’ included.

Collectors often wonder about these replicas being passed off as originals. Here any collector with any interest in Mercury models would quickly see that this is a replica and not the original model.


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New Italian Partworks for 2019

By Fabrizio Panico

All text and photographs by, and copyright of, the Author unless otherwise stated.

2019 brings with it two new partworks running in Italy. One is based upon vans already seen in the Vadis Eaglemoss Liveried Vans series with new liveries, whilst the other will produce replicas of the models produced by the famous Italian brand Mercury.

Veicola Commerciale D’Epoca [Vintage Commercial Vehicles]

The first part comes attached to a very large card to make a splash at the news stands and to highlight the cheap first part. and to encourage people to collect the series.

Front of card with attached model and magazine.
Rear of the card with details of some of the models to come.

All the models shown appeared in the earlier Veicoli Pubblicitari D’Epoca [Vintage Advertising Vehicle]   published by Vadis Eaglemoss. The new publication is produced by Eaglemoss as the website www.veicoliepoca.it shows. As in the previous series virtually all of the models shown to come are from Italian makers apart from the VW Transporter.

The cover of the first magazine shows that the models have all been made by Ixo which is unusual, but it shows how the Ixo brand has established itself in the European market place as a producer of good value models.

The Galbani liveried Fiat 100 van which is sold as the discounted first model is shown above.


Mercury – la collezionne [the collection]

A series featuring new replica castings of Mercury Models. Mercury were a famous Italian diecast model maker. Like so many others they grew before World War Two making industrial diecastings and turned to toys after the war becoming the first Italian maker of diecast cars. Models were produced in various scales but the company ran out of steam in the late 1970s closing in 1978.

Card advertising the series
Leaflet showing models to come.

The first model included in this series is an Alfa Romeo Giulietta Sprint in a lovely replica box as shown below.

This model, a 1950s classic, is nicely replicated in the manner of the Atlas Dinky range. It is produced to the 1:48 scale used by Mercury initially.

The magazine accompanying the model includes some nice printed reproductions of original Mercury advertising.

The rear cover is another enticing view of what is to come.

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