Atlas Dinky Toys – 543 Renault Floride

By Maz Woolley

Photographs by, and copyright of the Author.

The latest model sent to me by Atlas in the Dinky Toys series is another model originally released by Dinky France: 543 Renault Floride. Regular readers of MAR will have seen this model some time ago when the Author bought a copy from the Far East when it was released in the French Series from Atlas.

Atlas has chosen to reproduce the model in the rare white colour as it did in the French series. DINKYCOLLECT an expert on Dinky models says “The white Dinky Toys model was made specially to be given to some visitors of the Bobigny factory. A few were also sold through toy shops”.

The box shows the model in blue but no models in that colour are documented which is a shame as it looks good in that colour. Most of the models were in bronze, green, and gold metallic paint. All rather more interesting than the white chosen by Atlas however scarce the model is in this colour.

DINKYCOLLECT explains a little background to the car. “Designed by Ghia, the Floride like the Peugeot D3A van was not made by Renault. The body was pressed by Brissonaud et Lotz who also assembled the car. Today Brissonaud is part of Alstom and builds high speed trains and tram cars”.  The Floride was built in three variants a coupé, cabriolet and convertible, and Dinky chose to model the first. Later in the production the car was known as the Caravelle.

Based upon Dauphine, and later R8, mechanicals the Floride and Caravelle sold between 1958 and 1968.

As the Dinky Toys II collection has now started one wonders how long Atlas will prolong the original collection which now consists entirely of re-releases of French Dinkies in the same livery that they appeared in the French series.

As for the Floride, UK collectors will be more familiar with 222 Renault Floride from Corgi which models the same car but has an interior fitted.


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