Atlas Dinky Deluxe – 510 204 Peugeot

By Maz Woolley

All photographs by, and copyright of, the Author.


The latest model that I have received in this series is a replica of French Dinky 510 Peugeot 204. This model has already appeared in MAR Online when I obtained one made for the Atlas France Dinky Collection of models with opening parts from China some time ago. Some collectors on bulletin boards have cancelled their subscriptions when they received this as they do not see it as a “deluxe” model.

Other collectors sticking with the collection have commented about the standard of the paint finish which is poor with paint splitting at panel lines and the engine compartment being only partially covered. There is also evidence of mould wear as collectors have noticed the fact that the door locks are no longer “dimples” on some models but “pits”. In the case of the model shown below the locks are raised on one side and sunken on the other.

The Peugeot 204 was made between 1965 and 1976 and was the best selling car in France between 1969 to 1971. Styled by Pininfarina it was a stylish interpretation of the three box format common at the time. One and a half million 204s were made but is not often seen today.

The Dinky model  was introduced in 1965 and stayed in the catalogue for some time. It was commonly available in ivory as well and some further versions in white exist as well as models made by Poch in Spain in white and plain red.

Looking at the Atlas France website the only Dinky series they have still running currently is Dinky Trucks  which suggests to me that this  UK Dinky Deluxe Collection is a cynical marketing exercise to clear unsold models from the French series and will be terminated when either subscribers fall off or stocks of models from the french series are cleared. The originally proposed Zodiac and other UK Dinkys are very unlikely to appear.

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