APS plastic toys

By Maz Woolley

Bruno Boracco recently sent some photographs of 1:77 scale plastic models from APS to the Executive Editor, Rod Ward, who says: “I remember the larger (1:50-ish?) APS cars suddenly turning up in my local Woollies in the 1950s-early 60s. Very crude and simple plastic mouldings, but I think they were only sixpence or so each!”

The 1:77 models are photographed below and look very much like cereal premiums given away  by Kelloggs and others.

APS Alfa Guiletta Berlina
APS Alfa Guiletta Berlina
APS Alfa Giulietta station wagon
APS Alfa Giulietta station wagon

1:77 scale APS models were moulded in Italy between 1958 and 1962 and their place on the Italian market was then taken by Ingap who made similar if slightly better detailed models.

APS would appear to have made the following additional models to 1:77 scale.

  • Alfa Romeo 1900
  • Alfa Romeo Guiletta Sprint
  • Autobianchi Bianchina
  • Buick Roadmaster
  • Cadillac Eldorado
  • Citroen 2CV
  • Fiat 500
  • Fiat 600
  • Fiat 600 Multipla
  • Fiat 1100 Familiare
  • Fiat 1200 Grandluce
  • Ford Continental
  • Jaguar D Type
  • Lancia Appia
  • Lancia Flaminia
  • Mercedes Benz 190
  • Mercedes Benz W196
  • Porsche 356
  • Renault Dauphine
  • Studebaker Golden Hawk
  • Volkswagen Beetle

If any readers have pictures of the other models in this series, or the Ingap models, the editor would welcome pictures and stories. These models were cheap children’s toys like Blue Box models in the UK and are an interesting part of modelling history.


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